Who we are
Our website address is: https://understanding.institute

Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to check if you are using it. Gravatar privacy policy: https://automattic.com/privacy/

After approval of your comment, your profile picture is visible publicly in the context of your comment.

Media
If you upload images to the website, avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract location data from images on the website.

Cookies and tracking technologies
We use cookies and similar tracking technologies to improve website functionality, analyze traffic, and support marketing activities.

This includes tools such as Google Analytics 4, Google Ads, Meta (Facebook) Pixel, and similar advertising and analytics services. These tools may collect data such as pages visited, actions on the site, device information, IP address, and interactions with ads.

Cookies may be used for:

• Website functionality and user preferences
• Analytics and performance measurement
• Advertising and remarketing campaigns
• Tracking conversions and user interactions

You can control or disable cookies through your browser settings at any time.

Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles). Embedded content behaves in the same way as if you visited the other website directly.

These websites may collect data about you, use cookies, and track your interaction with embedded content, especially if you are logged into those services.

Who we share your data with
We may share data with trusted third-party service providers such as hosting providers, analytics platforms, and advertising networks (e.g. Google, Meta).

We do not sell your personal data.

How we use your data
We use your data to:

• Provide and manage services
• Respond to enquiries and bookings
• Improve website performance and user experience
• Run analytics and marketing campaigns
• Deliver and measure advertising

Legal basis (EU GDPR)
We process personal data based on consent, contractual necessity, legal obligations, and legitimate interests (such as improving services and marketing performance).

How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely.

For registered users (if any), we store personal information in their user profile. Users can view, edit, or delete their information at any time (except username). Administrators can also access this data.

Your rights over your data
You can request access to your personal data, request correction or deletion, and withdraw consent for marketing at any time. This does not include data we are required to keep for legal, administrative, or security purposes.

Where your data is sent
Visitor data may be processed by automated spam detection systems and third-party analytics and advertising providers, including services located outside the EU with appropriate safeguards.